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Business
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2 / 400 |
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Even though NASCAR started in 1948, it wasn't until 1971 that corporate sponsorship emerged and had the backing of RJ Reynolds Tobacco Company through its Winston brand. NASCAR's premier division was now known as the NASCAR Winston Cup Series. By the mid 1980s, Fortune 500 companies not only were involved in sponsoring NASCAR Series, but individual races and teams as well...
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Even though NASCAR started in 1948, it wasn't until 1971 that corporate sponsorship emerged and had the backing of RJ Reynolds Tobacco Company through its Winston brand. NASCAR's premier division was now known as the NASCAR Winston Cup Series. By the mid 1980s, Fortune 500 companies not only were involved in sponsoring NASCAR Series, but individual races and teams as well...
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