Even thought that the concept of marketing is similar around the world, the marketing factors such as input costs, price, advertising and distribution most likely will differ greatly in the countries in which the company will develop the marketing strategy of the products or services.
When a company prepares an international marketing strategy they have to evaluate many factors: political environment, cultural, legal and demographic environment...
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Even thought that the concept of marketing is similar around the world, the marketing factors such as input costs, price, advertising and distribution most likely will differ greatly in the countries in which the company will develop the marketing strategy of the products or services.
When a company prepares an international marketing strategy they have to evaluate many factors: political environment, cultural, legal and demographic environment...