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The STMs sought consumers’ reactions to the concept and used sales waves of actual product so that they could get consumers’ reactions to the taste-and measure-reuse. At this point, if consumers liked it, they were ready to reconfirm the company’s ability to produce and market such a product.

Next came the marketing phase and technical development phase...

At this point, if consumers liked it, they were ready to reconfirm the company’s ability to produce and market such a product.

Next came the marketing phase and technical development phase. Marketing tastes included branding. They wanted a direct, memorable name that communicated something positive about the product...

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