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To do this, a marketer should clearly understand behavioral specialities of the target audience, and then use those to identify present problems and work out ways to cure those.

Behavioral aspects connected with the product should be carefully treated and considered, such as:

• Low Involvement

a very routine and very lightly differentiated product from the customer's perspective, brands are either not distinguished or following the choice on primary tooth care belongings like tooth paste and/or tooth brush (for example many people use Oral B)

? Consideration Set of categories

Toothbrush is perceived to be the primary tooth care item and dental floss is getting the "leftovers"

? Perception

A tooth care activity that can be skipped, at least as a regular, and everyday one

? Brand Association

A message to be emphasized in different ways - cool kid with white teeth and good breath

? Experiential marketing

Use of dental loss with different situation for instance parents together with children flossing each other or flossing after meals...

To do this, a marketer should clearly understand behavioral specialities of the target audience, and then use those to identify present problems and work out ways to cure those.

Behavioral aspects connected with the product should be carefully treated and considered, such as:

• Low Involvement

a very routine and very lightly differentiated product from the customer's perspective, brands are either not distinguished or following the choice on primary tooth care belongings like tooth paste and/or tooth brush (for example many people use Oral B)

? Consideration Set of categories

Toothbrush is perceived to be the primary tooth care item and dental floss is getting the "leftovers"

? Perception

A tooth care activity that can be skipped, at least as a regular, and everyday one

? Brand Association

A message to be emphasized in different ways - cool kid with white teeth and good breath

? Experiential marketing

Use of dental loss with different situation for instance parents together with children flossing each other or flossing after meals...

General points of the essay

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