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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5088 |
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Very few authors and writings have investigated customer perceptions of luxury cars and much of this work is focused on consumer loyalty and brand switching. The major research focus has been on low priced segment car ranges rather than the luxury segment in which choice between brand concept image and individual choice of potential buyers play a great role...
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Therefore, they have neglected customers' individual differences that provide different perceptions towards the automobiles or their marquees, which are important in purchase decision making. These research carry the beliefs that automobiles' customers ?merely' strive for ?product-related attributes' This agrees in line with Lancaster's theory (1966) that demanders buy groups of features rather than products, their opinions regarding the similarity of products must also be determined by features...
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General points of the essay
A CASE FOR BRAND LOYALTY
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Brand Loyalty
Luxury Selling: Strategies to sell Luxury Cars
mismanagement of customer loyalty
STRATEGIC HRM: Case Study of Luxury cars
SWOT ANalysis of Chinese Luxury Cars Industry
Tesco’S Marketing Strategies And The Uk Consumer Perceptions
The affects of customer Loyalty
True Brand Loyalty
Brand Positioning: Luxury Watches
luxury brand
Customer Loyalty
customer loyalty programs
Kudler Customer Loyalty Program
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