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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4829 |
Essay's paper body
I am going to audit each part of this market in order to see the strength and weaknesses of the companies.
Carbonates
Although sales of carbonated drinks are decreasing, it is still the leading market in the UK and Coca Cola Enterprise got the most shares of this market.
Figure 1 UK value sales of soft drinks, by type, 2000-04
2000 2002 2004 (est) % change
?m % ?m % ?m % 2000-04
Carbonates 5,191 58 5,723 57 5,913 54 13...
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Although carbonates got most of the shares of soft drink market it is gradually declining.
Cola is the most favored carbonated drink in the UK and it accounts for 54% of carbonates market. Customers mainly chose cola because of the flavored variants of drinks such as Coke with lemon, Pepsi twist etc...
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