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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 631 |
Essay's paper body
Another interesting suggestion is to find a person or personality who is or can become the living embodiment of the brand. Lee Iacocca, Dave Thomas, Sam Walton, and Colonel Sanders certainly did the job for Chrysler, Wendy's, Wal-Mart and Kentucky Fried Chicken! Leaders worldwide from every industry should be watching K-Mart's struggles...
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There are many lessons to be learned which we can then apply to our own challenges in hopes of avoiding future disaster.
Bluelight bankruptcy is a step, not a solution. To accomplish any of the many suggestions from experts, K-Mart is going to have to commit to people ? in a big way. It's going to take talented, dedicated, loyal people to achieve the success K-Mart needs to avoid extinction...
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