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| Topic: |
Business
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| Number of pages / Number of words: |
27 / 7443 |
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And the second being, Knight's search for a way to make a living without having to give up his love of athletics. Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy...
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Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew.
While getting his MBA at Stanford in the early '60s, Knight took a class whose semester-long project was to devise a small business, including a marketing plan...
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