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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
23 / 6279 |
Essay's paper body
The results can
only be a declining share price and the unravelling of the company's corporate strategy. For
JOURNAL OF STRATEGIC MARKETING 9 255?268 (2001)
Journal of Strategic Marketing ISSN 0965?254X print/ISSN 1446?4488 online © 2001 Taylor & Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10...
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For
JOURNAL OF STRATEGIC MARKETING 9 255?268 (2001)
Journal of Strategic Marketing ISSN 0965?254X print/ISSN 1446?4488 online © 2001 Taylor & Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10.1080/09652540110079038
marketing executives, ignoring the market realities and the Z nancial drivers of the share price
leaves them exposed in the boardroom as functional advocates rather than genuine contributors
to the balanced development of the business...
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