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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2821 |
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Coke has become a billion dollar plus brand in markets outside the United States.
Coke is arguably the quintessential global product and global brand. Coke relies on similar positioning and marketing in all countries, its projects a global image of fun, good times, and enjoyment. The product itself may vary to suit local tastes for example Coke increased the sweetness of its beverages in the Middle East where customers prefer a sweeter taste...
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The product itself may vary to suit local tastes for example Coke increased the sweetness of its beverages in the Middle East where customers prefer a sweeter taste. Also prices may vary to suit local competitive conditions.
Since the 1990’s, Coke’s advertising theme has always been “Always Coca-Colaâ€...
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General points of the essay
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?McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ever do' Benjamin Barber.
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