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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1273 |
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It might have been possible for us to continue to market Vioxx with labeling that would incorporate the new data. However, given the questions raised by these data, and the availability of other therapeutic choices for patients, we concluded that a voluntary withdrawal is the responsible course to take...
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While this will have a negative impact on our business results in the near term, our decision is consistent with the values and traditions of this Company ? putting patients first".
In the interest of patient safety Merck made this announcement quickly after an analysis of the then unpublished clinical data...
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General points of the essay
Moral Strategy of Merck
Merck and Vioxx
Vioxx and Merck & Co.
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