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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 465 |
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Adaptation is important to be successful when a business is international.
Joel: You provide an excellent example of the Nestle’s adaptation strategies. You also provide great examples of strategies already underway to create interest in their goods. You provide a strong example of how they could enter the Polish market and how pricing would need to be considered...
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You provide a strong example of how they could enter the Polish market and how pricing would need to be considered. 15/15
Reference:
Cateora, P and Graham, J (2007). International Marketing. New York, The McGraw-Hill
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