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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 565 | 
                
    
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If it offers lower prices, the employers would prefer to choose this insurance company rather than another one.
The strategy is very clear: to catch patients for becoming information intermediary for the entire medical corporation. DrKoop can provide enough information to the consumers for him not to need to go to see a doctor...
        
        
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DrKoop can provide enough information to the consumers for him not to need to go to see a doctor.
With this asset, customers will take the habit to visit the site, and DrKoop could reduce its marketing expenditures.
If DrKoop sell these new services before its competitors, it will be the first mover and would obtain their advantages...
        
        
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