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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
12 / 3133 |
Essay's paper body
Yip, Total Global Strategy II, FT/Prentice Hall, 2003) towards LA:
? The increasing trend to market globalization in the fast-food market with a consistent homogeneity of consumer tastes, needs and preferences
? The globalization of government policies (development of Free Trade Agreement)
? The proximity to the U...
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13) helps the company to identify the extent to which the current strengths, weaknesses, opportunities and threats are relevant to and capable of dealing with fast-food industry situation in LA. YRI strengths are very much centered on the strong reputation of its leading brands (multibranding strategy), coupled with a global company structure...
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General points of the essay
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