Buy custom mismanagement of customer loyalty
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5732 |
Essay's paper body
We'll also discuss strategies for managing relationships with customers who have different profitability and loyalty profiles. Let's begin, though, by reconsidering the evidence for the link between loyalty and profitability.
Is Loyalty Profitable?
To answer this question, we looked at the relationship between customer longevity and companies' profits...
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We expected to find a positive correlation, so our real question was how strong would it be. A perfect correlation (that is, 1) would mean that marketers could confidently predict exactly how much money there was to be made from retaining customers. The weaker the correlation (the closer it was to zero), the looser the association between profits and customer tenure...
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General points of the essay
Airtel-Winning Customers Through Loyalty Program"
Article Summary-The Mismanagement of Customer Loyalty
Customer Loyalty
customer profitability
mismanagement of customer loyalty
Research Proposal. Affecting Customers Loyalty.
The affects of customer Loyalty
LOYALTY IN ODYSSEY
loyalty and trust
Loyalty and Deception
CSR on loyalty
Loyalty
The role of loyalty programs in behavioral and affective loyalty
customer loyalty programs
Kudler Customer Loyalty Program
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