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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2070 |
Essay's paper body
Thus, the inception of the IBM clone wars was soon to follow creating the beginnings of an economic force. The rest is history as Microsoft, through Windows and other products and services, became the giant in their market that they are today.
So how is Microsoft viewed today by population ecologists? Microsoft is viewed today by population ecologists as on the k-strategy side of the continuum...
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A k-strategy firm exists in a market where growth is limited as the market has reached a saturation (maturation) point and there is little or no room for other firms to gain a foothold with the limited resources available. Microsoft is today in the position of defending and surviving. So what methods does Microsoft employ to defend, survive, and grow in the k-strategy market that they dominate? One way in which they "grow" is the introduction of products within the company and upgrades of their already existing products...
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