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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1340 |
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The strengths identified within the company are their cash position, the AntiGravity bike brand, and their in-store advisory. Their weaknesses were their "male-oriented" retailer image, low brand recall, and their lack of retail stores in the high growth areas. Opportunities that are present in the industry include the extreme sports market, market for women consumers, and the increase in government spending on physical education programs...
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Opportunities that are present in the industry include the extreme sports market, market for women consumers, and the increase in government spending on physical education programs. Finally, threats were the low-cost imports from overseas, lack of interests among the younger generation, and the maturity in the bicycle industry which would hamper large future profitability...
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