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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1076 |
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Over the years PepsiCo has been competing with its major rival Coca Cola for being the leader in carbonated soft drinks in the marketplace, as it was the favorite choice of consumers. However, in recent years market conditions have changed and due to health trends, customers' attention turned to non-carbonated beverages...
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Demand for non-carbonated drinks increased significantly. It had a stable sales growth of 8% - 9% a year in comparison with 2% - 3% of carbonated beverages. This condition explained where the major profit could be made. Before the merger, PepsiCo portfolio of non-carbonated beverages included Lipton teas, Tropicana juices and Aquafina water...
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General points of the essay
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Soft drinks and the ill effects of consuming them
carbonated drinks
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