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Topic: Business
Number of pages / Number of words: 16 / 4265
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Here, the two companies entering the merger process do not possess any common business ties.

3. Vertical Merger is effected either between a company and a customer or between a company and a supplier.

4. Product-Extension Merger is executed among companies, which sell different products of a related category...


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They also seek to serve a common market. This type of merger enables the new company to go in for a pooling in of their products so as to serve a common market, which was earlier fragmented among them.

5. Market-Extension Merger occurs between two companies that sell identical products in different markets...


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