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Business
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| Number of pages / Number of words: |
2 / 288 |
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Environment Conclusions: The fragrance market is challenging in general because marketers must sell an "image" in addition to a fragrance. The market playing field is very competitive and the margins are low.
The Company's internal structure is somewhat antiquated ? they recently reorganized the sales and marketing functions, but the Company continues to run with an organizational structure better suited for a much smaller company...
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Environment Conclusions: The fragrance market is challenging in general because marketers must sell an "image" in addition to a fragrance. The market playing field is very competitive and the margins are low.
The Company's internal structure is somewhat antiquated ? they recently reorganized the sales and marketing functions, but the Company continues to run with an organizational structure better suited for a much smaller company...
Essay fragment
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