Buy custom Meg Whitman at eBay
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1332 |
Essay's paper body
Previous to Whtiman’s leadership, eBay’s organizational structure was flat, led primarily by engineers, and lacked a strong marketing function. The business, in essence, was structured to meet only the needs of the current customer base. Upon her arrival, Whitman quickly went about changing the structure of the organization, with an emphasis on marketing...
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Upon her arrival, Whitman quickly went about changing the structure of the organization, with an emphasis on marketing. She transitioned the company to a more functional organization. However, rather than develop a deep organizational structure with level upon level of reporting requirements among senior positions, Whitman developed an organization consisting of several executive positions which reported to her directly...
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General points of the essay
The ebay phinomenon
EBay: In a League by Itself
Ebay In Asia
Ebay Research
Ebay analysis
Ebay's new CEO
Ebay
eBay Study
ebay Inc.
Five force of Ebay
Meg Whitman at eBay
The Globalization Of Ebay
EBay Automotive
Ksf Of Ebay
Why Ebay is Successful
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