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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1138 |
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However, it cannot assume that the difference between the ranks of captain and major is the same as that between colonel and field marshal. Ordinal data naturally arise in marketing when customers rank different brands in the order of their preference. In marketing, the distinction between metric and non-metric data is not always clear-cut...
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If a consumer rates a product on a five-point scale in which 1 stands for least satisfied and 5 for most satisfied, is the scale metric or non-metric?
Ordinal Data in Action. Ordinal data is present in several types of questionnaires or surveys. One type of survey was found while doing research on ordinal data, Likert Scales...
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General points of the essay
Lt. Colonel Jay R. Jensen's "six Years In Hell"
Field Research Methods In Management Accounting
Difference between B2B and B2C marketing
Difference in Marketing
Intel Knows Best? A Major Marketing Mistake
Measurement Scales in Marketing Research
Nordstrom - Dissension In The Ranks
Nordstrom: Dissension In The Ranks?
Assume Only What You Can Prove
Dead Poets Society ? O Captain! My Captain!
The Colonel
William Marshal
ranks
Scales Of Justice
The Scales
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