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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5100 |
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Engage the current loyal following and attract new customer-based on focus group feedback results.
? Expand the market region to include the entire United States in the promotional period.
Target Markets
McDonald's is the world's largest foodservice retailing chain. The company's specialty is burgers and fries...
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The company's specialty is burgers and fries. These items sell through 31,000 flagship fast-food restaurants in 119 countries. In addition to the burger and fries chain, McDonald's owns the brand names "The Boston Market" and "Chipotle Mexican Grill". McDonald's headquarters are in Oak Brook Illinois and employs about 438,000 people...
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