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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1609 |
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This shows us that McDonald's practices an analyser type of strategy, introducing new items and defending its
existing ones. McDONALD'S MISSION AND VISION: We serve people with
good quality food, fast and at low cost.
McDonalds’s Strengths Weaknesses Opportunities and Threats:
Strengths-Since McDonald’s is the most well know fast food chain in the world, brand recognition is there biggest strength...
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Their marketing campaign continues to focus on brand recognition by promoting their name.
Weaknesses-Their biggest weakness is the negative image of their food. Their food doesn’t have a good public image. For example, the movie “Super Size Me†did not do well for McDonald’s public image.
Opportunities-They have the ability to add healthier lines of food...
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