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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2535 |
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C. & V.). Interbrand rewarded McDonald as the leading brand in the world in 1997, but then it slipped to the 2nd best brand in 2006 (Bized, 2006). The icon, Ronald McDonald –the clown- was even more adored by younger customers after they launched such packet called “Happy Meal†in 1979, offered gifts and toys within the meal...
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The company’s power is more under its strategic marketing, which tries to adapt to local tastes and still didn’t lose their trademark in the same time.
Today, more than 3000 outlets is open in 120 countries, serving up to 52 million of people around the world, 80% are owned by franchisees (McDonald, 2006)...
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