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In the most markets there is a wide diversity of customer’s needs, the organization must identifying the similarities and differences between groups of customer or users. Durex always doing survey and research that what are the products “fit” for the consumer’s needs. Durex will accord the consumer buying power, desire feature, brand loyalty, and desire quality to produce and provide to the market...

Durex will accord the consumer buying power, desire feature, brand loyalty, and desire quality to produce and provide to the market.

There are many marketing intermediaries that are involved with helping promote, sell and distribute Durex’s products to the final buyer. Durex products in many reseller organizations like Guardian, Watson, and supermarket just to name a few where in can be found...

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