Buy custom Mc Donalds Maketing Strategies
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1484 |
Essay's paper body
As the assessment of marketing opportunities is an evolving process it is important McDonald's provide regular revision and up-dating to their ongoing marketing strategy so to ensure the company objectives are reached.
For this to be achieved it is important to maintain the marketing mix, this is:
The main variables through which a firm carries out its marketing strategy, often known as the four P's...
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McDonalds employ a large quantity of below the line promotion; this method of promotion is fitting considering the volatile market that McDonalds operate in. Below the line promotion usually consists of price and added value promotions; it is most commonly used for tactical and short-term reason. Examples of this include student discount cards and the option to ?go large' (have a larger drink and fries with your meal for an extra thirty pence) with your meals...
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General points of the essay
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