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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 871 |
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It includes the following:
?X Demographics
?X Leisure and Lifestyle
?X Competition
?X Infrastructure
Ultimately Coffee Time endeavors to control the integration into this new market to ensure a favorable venture. Cooper and Schindler (2003). Chapter 1, p. 17
Use of statistical data and analysis:
?§Ratio data represent the actual amounts of a variable...
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It screens respondents who drink coffee outside their homes and offices. It also distinguishes between where the respondents drink coffee and the types of coffee they drink. It also measures their spending behavior and the frequency of their visits to various locations. This information was summarized using a statistical formula:
R= Sum (Pi x pi x fi x si) where
R= expected revenue
Pi= Population in the ith segment
pi=Proportion of the ith segment that will come to Coffee Time
si=amount spent by ith segment during each visit
The questionnaire allowed various statistical analyses...
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