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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 704 |
Essay's paper body
In emphasizing on the width of the course, the depth on any of one area in particular becomes impossible.
An MBA that offers specialisation in a certain field of Marketing reverses the emphasis from width to depth. While, this course will provide a working knowledge of the different functions of marketing in the first year, in the second year it will emphasise on providing depth in a certain function of marketing such as brand management, sales & distribution, retailing, advertising & media, CRM and marketing research...
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While, this course will provide a working knowledge of the different functions of marketing in the first year, in the second year it will emphasise on providing depth in a certain function of marketing such as brand management, sales & distribution, retailing, advertising & media, CRM and marketing research...
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General points of the essay
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