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Topic: Business
Number of pages / Number of words: 2 / 433
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Mattel’s buying power has created an opportunity to establish and advantage in meeting global demand for their products. Lastly, Mattel can incorporate new technology into their products to increase their market share globally.


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1. Mattel’s target market for Barbie would include young women under 8 interested in the traditional Barbie doll, and “tweens” (eight to 12year old girls). They also wanted to target younger women to stay interested in Barbie’s longer.

Hot Wheels target market is boys aged five to 15. Mattel also decided to market to its collectors who make up many age groups...


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