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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1894 |
Essay's paper body
While sales representatives looked after relationship buyers, Dell serviced transaction buyers via telephone. The company also provided an intensive after sales service, both online and in call centers to improve customer satisfaction. The problems which appeared complex were outsourced to other companies...
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As its sales and customer base increased the company further divided its customers into businesses, governments, individual customers and educational institutions.
An important aspect of its capability which helped achieve competitive advantage was that it produced computers based on actual orders rather than demand forecasts...
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General points of the essay
Matching Dell
Harvard Case - Matching Dell
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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