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However, this strategy may conflict its objective to remain premier growth company by utilizing its funds to buy back undervalued shares instead of investing the same funds in other profitable projects.
2. How does Marriott use its cost of capital? Does it make sense?
Marriott measured the opportunity cost of capital for investments of similar risk using the weighted average cost of capital (WACC)...
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It uses the cost of capital as the hurdle rate to discount future cash flows for investment projects for the three divisions.
To determine the opportunity cost of capital, Marriott required three inputs: debt capacity, debt cost, and equity cost consistent with the amount of debt.
Marriott uses the hurdle rate to calculate the NPV and NPV over cost to arrive at profit rate, since the cost of the projects are roughly fixed , NPV and hurdle rate are used as variable criteria to select projects...
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