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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1790 |
Essay's paper body
Having the brand name can be an important benefit to the consumer. Often brands are associated with a "brand promise". For example, Ben and Jerry's is associated with ice cream.
Price and quality
The combination of Price and Quality can be a benefit. Yes, I am paying a higher price, but I am getting a higher quality product or service ,for example if I am buying an IBM or COMPAQ computer, because the IBM or COMPAQ name means something for me as opposed to buying a clone where I am not sure if I am getting the right computer)...
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Yes the price is higher, but there is a higher quality benefit perceived by the consumer. The same holds true for Ben and Jerry's, their ice cream is more expensive than other brands but people will pay for the premium ice cream they produce,
Convenience and accessibility
If the product is everywhere, you don't have to go far to get it and that can be an important package of benefits...
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