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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7035 |
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This research will concentrate on cereals and cereal snack bars in order to determine the most prominent factor and thus propose an appropriate market strategy based on empirical research collected.
Today, the food industry is one of the major players in the field of advertising (Hastings et, al 2003)...
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In the UK alone advertising spend on promotion per year is ?743 million. With ?522 million spent on television and ?32 million in children's airtime.(Sonia Livingston 2005) With the most consistent advertisements being dominated by the ?big five' groups of foods that consist of pre-sugared cereals, soft drinks, confectionary, savoury snacks and fast food...
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