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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 546 |
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It is very easy to fit the franchise into existing convenience stores without a lot of remodeling. They also proposed that if they paid rent to the convenience store it would increase the store’s profits. Another selling point was that while customers came in to buy their food from Subway they would most likely do other business with the convenience store at the same time such as fueling their vehicle or buying other convenience store products...
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This too would generate profits to the convenience store. As you can see, Subway Restaurant chose the right marketing practice so that they now have a long lasting profitable relationship with convenience stores all across the country.
References:
Armstrong, G., & Kotler, P., (2007). Marketing: An Introduction 8/e...
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