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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 674 | 
                
    
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Instead, the performance of new technologies in the B2B field is being determined by compelling spirited considerations and by important bottom-line imperatives. Companies identify that it is vital to use the new technological capabilities to make more efficient and dramatically improve the efficiency and effectiveness of their business operations, and those of their customers and suppliers (Donath, 2007)...
        
        
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Companies identify that it is vital to use the new technological capabilities to make more efficient and dramatically improve the efficiency and effectiveness of their business operations, and those of their customers and suppliers (Donath, 2007). Full credit of the magnitude of these marketing driven B2B transformations is primarily covered by the outbreak of attention on B2B exchanges...
        
        
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