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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 655 |
Essay's paper body
What action plan should Natureview pursue? What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend in order to implement your recommended action?
- My plan would be to pursue option 3 at this juncture. It is the lowest risk of the 3 alternatives. Ignoring all other options for a minute, the forecasted growth rate of 15% CAGR for yogurt in the Natural Foods channel the base revenue will increase to $17...
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It is the lowest risk of the 3 alternatives. Ignoring all other options for a minute, the forecasted growth rate of 15% CAGR for yogurt in the Natural Foods channel the base revenue will increase to $17.2 million before the VC’s need to cash out. So we really only need to add about $3 million to get to the required revenue target...
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General points of the essay
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