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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 975 |
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This paradigm shift from traditional marketing by using television, billboards and other types on media marketing has raised several economic and financial challenges. One challenge is the marketing budget and the funds allocated for such marketing. Many companies see this as an increasingly costly promotion of their product and are not sure on the return on investment...
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However, some magazine companies see the Internet as a marketing gem due to the ability to attract millions of customers from around the world. According to GR8RIDE CEO George Vrabeck "When you're marketing to a real niche audience like this (specific car enthusiasts), you don't want to try to be all things to all people," he says...
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