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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1286 |
Essay's paper body
The company was chosen for this award because of its high brand recall, well established distribution channels and being 'most preferred' by the consumers.
Enamored of Nokia's success in the Indian market, Harvard University had invited Nokia India to talk on ‘How Nokia cracked open the Indian market?'
The Indian Mobile Phones Industry
The mobile phones industry made a slow start in India in 1995...
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Several private players who had entered the industry in 1995 exited in the next few years due to the unfriendly telecom policies of the Indian government, high licensing fees and absence of a proper telecom regulatory body. The growth in the subscriber base of mobile phones remained sluggish initially, reaching the 1 million milestone in 1998...
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