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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 726 |
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The price was high as it was a unique product to capture non price sensitive consumers who see new products as a novelty and as the product would grow older the price is reduced to Captive the more price sensitive. It will be launched in Westland’s Nairobi next to two shopping malls And excessive Advertisement to consumers will receive information about the new and exiting product...
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Generally data analysis is concerned with editing, coding and presenting collected raw materials into a form suitable for solving the research problem and making decisions. The data collected form the test marketing research would include diagrams, sales, etc this would enable us to evaluate it and make the decision on whether to launch the product officially in the whole of Kenya...
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