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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 779 |
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The company has a promise that states, "We aim to provide unrivalled value to our customers by the range and quality of our products, our competitive prices and our high standards of service (The Time 100, n.d., Section 1)" In order to reach this promise it is vital that customer needs are not just merely delivered but that expectations are exceeded...
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Before initiating development these different types of research results are cross referenced. The article illustrates how Dixon uses research findings from a SLEPT (Social, Legal, Environmental and Ethical, Political, Technological) analysis to determine which new markets to enter. The SLEPT analysis is done to get research on all the external factors the impact a company...
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