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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2049 |
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The marketing research process is the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making.
The purpose of marketing research or the first step of marketing research process is to define the problem In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, or identify opportunity and how it will be used in decision making...
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Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups. Once the problem has been precisely defined, the research can be designed and conducted properly. For example, “The Body Shop†has facing a declining sales...
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