Buy custom MARKETING REPORT ON DAIRY FARMERS
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2322 |
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In response to growing focus on health, flavoured milk with low fat and sugar has been put on the market.
The industry has also witnessed rapid expansion of coffee shops in Australia. It is estimated that between 2001 and 2004, there was about 100 percent increase in the coffee chain outlets. Also, in 2004/5 about 1...
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Also, in 2004/5 about 1.6 billion coffees were served by the food service industry, of which majority were milk-based lattes (Dairy, 2007b). These developments hold good future prospects for the industry.
1.3 Market Segmentation
Important variables that can be used to segment the milk beverages market are demography (age), geographical location and psychography (lifestyle)...
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