Buy custom marketing report for l'oreal
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| Topic: |
Business
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| Number of pages / Number of words: |
23 / 6307 |
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(Brassington & Pettitt, 2004). Therefore, L'Oreal is affected greatly by its competitors on pricing, promotion, place and products. L'Oreal has to differentiate itself from competitors in terms of the 4Ps in order to attract customers. E.g. Vichy offers product that protects hair against sun-light, this is an innovative product which helps L'Oreal differentiates itself from the keen competition...
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Vichy offers product that protects hair against sun-light, this is an innovative product which helps L'Oreal differentiates itself from the keen competition.
Socio-cultural factors ? L'Oreal have to be in line with the changing consumer life styles. L'Oreal has to be aware of all its customer tastes, beliefs and awareness issues in each of the markets it operates in so that their advertising will be sensitive to these differences...
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