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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1904 |
Essay's paper body
Structural ties are special equipment and linkage help to manage order. E.g. a company do the market research to customer for customer feedback. The company will know the business deficiency and what is consumer want or need. Customer satisfaction relates to judgements about transaction, but their long term attitude towards a service relates to the quality of the service...
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The marketing environment surrounds and impacts upon the organization. There are two key perspectives on the marketing environment, namely the ?macro-environment' and the ?micro-environment'. Managing the marketing function would be hard enough if the marketer had to deal only with the controllable marketing mix variables...
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