Buy custom Marketing Principles at CareFirst BlueCross BlueShield
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1662 |
Essay's paper body
To fulfill this mission, CareFirst BlueCross BlueShield commits to:
Offer a broad array of quality, innovative insurance plans and administrative services that are affordable and accessible to our customers;
Fairly address the needs of customers in each of the jurisdictions in which we operate;
Conduct business responsibly as a non-profit health service plan, to ensure the plan's long-term financial viability and growth;
Collaborate with the community to advance health care effectiveness and quality;
Support public and private efforts to meet needs of persons lacking health insurance;
Foster health systems integration and health care cost containment to benefit the people in areas we serve, and
Promote respect, fairness and opportunity for our associates...
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(www.carefirst.com). Although CareFirst offers a wide range of products and services, customers and leaders in heathcare alike have been forced to look backward at the company's attempt to become a for profit company. Seven months after Maryland insurance regulators quashed Jews' plan to sell CareFirst BlueCross BlueShield to a for-profit California insurer, the prominent and embattled businessman still runs the region's largest health insurer...
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