Buy custom Marketing Portfolio of Airlines Industry
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1851 |
Essay's paper body
That's why the Brand Image is also fundamental for this kind of Companies.
Another analysis of the buyer behavior can be done in this case according to the "Types of consumer behaviour map" (Source: Susan Baker, 2000, Cranfield, Macmillan Press). This map is created to determine the influence of the difference between brands and of the involvement in the consumer, and in this case says that because of the high involvement and the big differences between the brands, we can appreciate a Complex Buyer Behaviour it's users, what has many consequences that will be analysed deeply in the analysis of segmentation and positioning...
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Do we have enough employees to provide a good service?; Do they have the necessary personal and professional skills?, Do they understand the brand-values?, Are they enough motivated or too tired?. Those are questions that airlines companies have to ask themselves, and which answers are going to have important consequences in the type of service provided...
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