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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 836 |
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What are the strengths of my idea (or the current situation)?
- 6. What are the weaknesses?
- 7. What are the opportunities the environment is going to offer?
- 8. What are the threats I have to consider?
As part of the above SWOT, analyses of the Porter and Bartlett type, PEST and the 4 Cs, as well as questions concerning key competencies and key success factors are useful and required...
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Following the above, it is time to take stock and address the question: what can I realistically achieve in the future? What is my (new) vision and mission, what quantitative objectives do I want to shoot for and what basic strategies to a want to employ? Only after having answered these questions, is it possible to proceed to the marketing mix...
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