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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4210 |
Essay's paper body
Therefore it is felt that the above proposed objective is essential.
3. ?To gain 25% of the market for woman's wide fitted plastic shoes by September 2004'
This objective was proposed having analysed the following table:
Southern Shoe Company's sales were going against the trends in the market (see Fig 2)...
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The company should focus on marketing in the channels where they are falling.
There was no published statistics and Southern Shoe Company had no idea how big the market was or where they stood in the market therefore an estimate was made according to their recent results. From the total 13.52 million pairs of woman's plastic shoes in 2000 the market size for woman's total wide fitting shoes was 2...
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