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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1870 |
Essay's paper body
Situation Analysis
A situation analysis considers the internal circumstances of the organization or product, the external environment, competitive activity, and characteristics of the customer that may be relevant to the marketing plan.
A situation analysis includes:
- internal analysis
- environmental analysis
- customer analysis
- competitive analysis
A...
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Internal Analysis
Review of marketing goals and objectives
Identify the firm’s current marketing goals and objectives.
State whether these goals and objectives are:
- consistent with the firm’s mission
- consistent with recent changes in the marketing or customer environments
- leading to expected performance outcomes (sales volume, market share, profitability, awareness, brand preference)
Review of current marketing performance
Compare the firm’s current performance with that of other firms in the industry...
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General points of the essay
Situation Analysis in Marketing Plan
Marketing plan -- Situation analysis
The role of situation analysis for a marketing plan
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